Sporting goods warming silver to explore the market
November 30, 2011
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nearly/, sports goods needs constant showed a rising trend. The data show that by the end of 2011 4/, domestic six sports goods listed company li ning, anta, China movements, horse g, special step, 361 ° are already released its 2010 earnings. Earnings from data to see, sports goods market shows typical polarization situation: a “big brother,” said the li ning and management of high-end brands kappa, its profitability has occurred on the degree of backwards; And the orientation of anta, horse g, special step and 361 ° but good performance, net income up at least Fashion Bags growth was 24%.
have analysts predicted, the old sports goods will be a very big venture capital market.
market space is more and more big
as is known to all, the past old people form of exercise is basically take a walk, stretch your arms, legs and playing, exercise more onefold, they need some special for the elderly fitness and sports equipment with. So that we can improve the diversity and interesting elderly movement, also can enhance the old type of exercise fitness quality. But, now on the market besides fitness “soft power ball”, “the primal chaos sword” theory, it is difficult to see other fit for the old fitness, sports equipment.
data statistics show that in 2009, China’s 60 and older people over the age of 60 to 167.14 million, 12.5% of the population, especially in the past dozens of years, with the average life expectancy increases and the natural population growth rate cut, the population old golf swing tips age trend became apparent. In the spring of 2010 “shortage”, look from flank, is our country population structure transformation triggered by an economic effect, at the same time, China is the aging of the population structure an obvious character.
according to experts expect the next 20 years or so, the total population of old people in China will reach 400 million, accounting for 20% of the population. The aging of the population structure and per capita level of progress, making the old will become a huge consumer groups, the elders economy also follows.
for seniors, sports goods this market, advantage in where? Some businessmen think, old people is mostly thrifty, not willing to spend money, basically can’t withstand high fitness commodity prices. Actually, this is a kind of traditional of the error. More industry argues that, through to the “silver the market” the survey found that, with the development of economy and the improvement of people’s living standard, the old people’s consumption idea is changing, they not only started to pay attention to clothing, in the fitness, sports also it often like fashion. The “fitness fever” with the young, the old people’s sports goods market has the huge market potential.
from the future development trend, the older consumer groups not only in the number will continue to expand, and on the structure of proportion of is also increased. At the same time, the elderly fitness sports activities will also be more popular and heating up, this suggests that “silver market” is a huge potential market. Geographical relations decided to the local advantage. Therefore, the enterprise, business is concerned, to seize opportunities, spare no effort to develop domestic sports brand space, increase the brand promotion effect, let the sports goods on the elderly market, develop the old market.
guide the old people’s sports consciousness
and many other emerging industries, the present our country’s old sports goods market by foreign brand occupies status. Older fitness is more than a sport, but also a healthy way of life. Many sports goods business owners are considered, the old people’s physical products market is still in a blank, from venture perspective, the businessman should start from the change people especially old group’s way of life and consumer consciousness began.
Japan and Europe some developed countries participate in the old people to surf, hiking, mountain bikes outdoor sports activities, and domestic to these outdoor sports activities old people rarely participate in.
someone analysis says, on the one hand, the children of the old man’s worry about safety, participate in the heat of the not enough; On the other hand, the enterprise of the aged consumption know enough, thought the old thrift, for the next generation of cost, cost less to oneself. But a certain survey data, according to the results of the old people in health care products, tourism consumption accounted for more than 40% of its total consumption that old people for sporting goods demand is there, social and family to old people exist errors, manufacturers to the guide by market is not enough, and cause the current sports products show of old was I.
concerned expert advice, you might as well hold all kinds of lectures and consumer activities, and the older the sports goods consumption concept is introduced in. And sports goods, the operator also to put the “sales a way of life, the promotion of a sports culture” as their mission. In expanding their marketing space at the same time, also positively for the promotion of brand of the domestic sports work out more force, and finally make the general public better to know and understand the cultural concept elderly movement, and this is homebred brand operation not.
do have the market demand of sports product
people to the old, and the body performance drop, neural braking speed, rheumatism, cramps and cerebrovascular diseases such as the important factors affect older people health, research has shown that long-term regular exercise can effectively prevent disease of heart head blood-vessel or reduce the harm of the disease, can help reduce heart strength exercises, myocardial infarction, high blood pressure, diabetes, depression and other the risk of complications, and running and activities to prevent alzheimer’s fingers is a positive role, that is, appropriate sport on the elderly health a lot of good.
tell from the function, guards to protect body joints and muscles inhibition, shaking, reasonable suitable athletic shoes appropriate thick and service can satisfy the movement process against heat, air permeability and needs, from fabrics, material and design terms, the old people’s clothing is not necessarily the drab grey or dark, design also not waking, old people also like to wear young point, in the movement to the protective satisfied also, consider the diversity of the products, the old movement to benefit its device can do his work.
according to mitsu nong market survey data analysis, light mountaineering products such as gloves, equipment maintenance, shoulder bag etc is more than 60 years old by the old people’s favorite, and many outdoor companies were also watch that a market. Japan ShenHuShi data showed that in 2007, the Maya of area and the tourists reached, 4.66 million more than the previous year increased by 2%, the mountain therefore are also named the for outing to climb the mountain tour.
analysis personage points out, the old market is a new segments of the market, the enterprise the need for careful about the real demand of old people, only science, professional products, can we truly are widely welcome, win the market.
