Small quick impact China telecom industry, lucky film, Shanghai old products market segments, WanKeL
November 28, 2011
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small quick impact China telecom industry, lucky film, Shanghai old/products market segments, WanKeLong, miller company, metro
2011-07-03 22:51:15 | classification: case report | tag: | subscribe to medium size 16 small quick impact case China telecoms industry
small quick with “cable prices, wireless enjoy” in China telecom industry developing as a new force. According to relevant aspects that by 2001
bottom, small quick in the national total the user has a total of 12 million, became not to cancel the types of services. This year the development of small quick goal is
subscribers exceeded 25 million households, more than unicom popularized CDMA obligations.
small quick is a special product. Has experienced many ups, after many twists and turns, constantly breakthroughs administration kids health policy limits, stumbled developed special
special business, not to be from the development of fixed telephone complement and outspread, to develop mobile business in disguised form, from small and medium-sized cities in large and medium-sized cities gradually to the extension
exhibition. A direct challenge to ministry of information industry on small quick to be in Beijing and guangzhou outside big cities of the development of the region last line of defense, the ambitious Beijing, wide
states, of the Shanghai, forcing the positive force, forming a comprehensive breakthrough of power.
in small quick constantly challenges, our management level, management method, the strength of management are constantly tested. Can say, the
reason some of the performance is not satisfactory. Ministry of information industry the development of small quick or “do not encourage, does not support”.
small quick??? What??? A cordless phone just, it in China to allow development of standard is very clear, that should be fixed online pharmacy
phone
supplement and extension, and to be the beijing-shanghai spike outside of the urban development, these, ministry of information industry is a very clear policy defined.
in other words, small quick to development, it must abide by the fixed telephone properties, should not have the function of mobile phones and attributes. Small quick technology
started to really is behind the technology, but to some degree, it is economy applicable technology, especially it is based in China telecom fixed network foundation of
services function, make it greatly reduce the cost of construction. Ministry of information industry gave it cheap price,/lease 20-25 yuan, every minute
0.15-0.20 yuan communications combined, even if the low price in many places are not implemented, but lower.
small quick technology improvement, service function expansion, charges or even lower. In fujian, guangdong, hainan, small
quick treatment is multifarious, rental lowest $18, the first three minutes basically 0.20 yuan, three minutes later some 0.10 yuan, some only
0.08 yuan. In hainan, the city of the phone calls between interval fee are ignored, than the fixed telephone cheap.
in small quick what in the development of a day, promoter increasingly not satisfied to the fixed telephone extension and supplement, not content with between urban and rural areas and edge
far area development restrictions, the mobile market share to the cake. So 450 million CDMA wireless telephone system to build the open quietly violation;
so, small quick phone function gradually. A senior communications analysts think, treat small quick way actually very simple, one-way charge
fee, lower fees immediately can evaporation small quick. And if two/former mobile communications charges would come down, there is no small quick development
space. In fact, many local mobile operators have and small quick on the price the confrontation, price level dropped to a very low level.
in the ministry of information industry announced a few days ago “telecommunication business category”, also did not appear small quick word. Originally the definition of small quick in
with access network technology, and now some places have already become wireless communication network. In fujian quanzhou, small quick already built LingTongWang, realize the
fuzhou, xiamen, quanzhou, between the roaming. High speed, broadband, SMS, MMS business and so on, these cell phones to some function, small quick also by
in
step to develop.
it impact the mobile market, reduce the mobile communication profit margins. At present, the hainan mobile losing money, fujian unicom also appeared kui
loss. China communications market faced with the test. Have analysts think, small quick question is the emergence of the China telecom system reform not complete production
content, but also the government supervision serious lack of form. Telecommunications reform is to break the monopoly and will be fixed telephone and mobile phone separate operation, and
and
and introducing competition mechanism, activate the telecommunication market. But as a result of the reform is not complete, resource configuration is not science, fixed telephone natural monopoly and not really
is broken. This is small quick to fast development of one of the very important reasons.
there:
1. From the point of view of market competition, analyze the rationality of the existence of small quick.
2. As a challenger small quick the prospect of development in the future?
and
case 17 foreign brands lucky film challenge
the 1980 s, when the world is only the United States, Japan, Germany three countries can produce color film, lucky film company broke the
foreigners “China 10 years development a color film” allegations, and in just three years in our country is developed the first generation of color Ⅱ lucky film type adhesives
roll, and began to challenge the hardships of foreign brands. In the early 90 s, was lucky film color film has domestic color film a third of the market a
the forehead. However, since the 95 years since the second half, lucky film color film facing unprecedented “red, yellow, and green” war (red is China’s “le
kay, “yellow is the United States” kodak “, green is Japan’s “Fuji”). Since the great potential of the Chinese market, foreign big companies will develop war
slightly center of gravity to China, has invested heavily in various media brought the propaganda vocal, DaJian boutique, chain, with greatly lower than
local retail price (kodak in the United States about 5 the retail price of around $) to Chinese consumers dumping. Eastman kodak company plan since 1997 in five years
into China market in $1.5 billion and it never asks for returns, it is said that the goal is to drag down “lucky film”, and finally beat Fuji. In addition, smuggling to the “lucky film”
cause more serious impact and the threat. In the fierce competition, “the”, “fu to” domestic color film lok ma successively, wearing a crown
“lucky film” become national photographic industrial last a banner, but the market share has three points from the world has pushed the third, keep the less than 20%
share of the market. The world number one dominates the film industry kodak company to step in, lucky film company to put forward to holding joint venture, aims to eliminate “lucky film”
this brand, and put into a kodak lucky film processing factory, the lucky film answer is: “don’t!” Lucky film company said, although unequal, never
exit competition.
lucky film company challenge abroad the main strategy of brand is:
1. Form enterprise group. The state council is approved by the first lucky film a 57 large enterprise group one of. Ministry of chemical industry “the big three”–the first
a film factory (baoding), the second film factory (nanyang) and photographic technology material development center (shenyang) in 1992 6/official merger to form lucky film
film company. December and reached an agreement with the nanjing 528 factory, the joint venture production colored KuoYin machine, PeiTaoChengLong, comprehensive attack.
2. To develop new products. Lucky film group established a high quality team of science and technology, science and technology leading to the new victory. In only three years will
color film renewal 3 times, covered foreign lottery Numbers of nearly 50 years development course. Continuous launched a wide variety of color film and color paper,
technical performance can and the same products abroad to rival, by photographers and love of consumers.
3. Low price competition. To win is the lucky film’s ace in the hole, use the price lower than 30% imported lottery Numbers. Or so the absolute superiority attracted big
amount consumers. At present sale is the biggest GanGuangDu for 100 imported color film market prices in China are lower than the international market and local
price, is because “lucky film” existence.
4. Explore new market. The United States currently has a yearly average consumption lottery Numbers 2.8, our country is less than 0.05, accounted for only 1/56 of the American people. China lottery Numbers
the potential of the market in the working class and the countryside, lucky film with low price superiority to the working class and rural development, set up in each county CaiKuo point, cultivate perturbation
shadow raiser. In the international market, take you co
