Old clothes are old fashion street Who knows what demand for the goods?
April 28, 2011
According to statistics, currently over the age of 60 the proportion of elderly population is increasing year by year, some elderly people with strong spending power, “silver market” is hidden business opportunities and potential. But the reporter through the investigation found that although the parties appealed, but the market is still very little older everyday, and many spiritual and cultural dimensions of consumer sites, but can not find the location of belonging to the elderly.
old clothes are street goods
in the center of the city of Shantou, Guangdong, a commercial pedestrian street, the reporter found a number of stalls hawking a long time only to find old clothes. But a closer look, the variety is not much to buy high-end, fashion items difficult. Old man who was told to buy clothes, old clothes are now buying this way, you searched the size of the mall is a kind: old style, old-fashioned style, color gray, but almost all of the street goods, quality is to be commended. No wonder people are joking, it’s fashion scene is not the position of the elderly.
It is understood that some of Shantou, shopping malls, shopping centers rarely set the old supplies counter area Urinary tract inflammation , older products pitiful. After many setbacks, the reporter finally found in the middle of a mountain older supplies store. Reporter learned in the store, sales of older products are sugar-free food products, elderly fitness products, health supplements, rehabilitation equipment and medical equipment such as 4 categories with 10 varieties. According to the operator, at present the elderly in Shantou city supplies store like this the only one.
fact, not only the apparel market for the elderly to the “bias”, and other daily necessities monopoly markets, as well as a gym, entertainment and other places is no figure of the elderly.
Operating profit margins
older articles
Is not aware of
businesses elderly consumer market space it? many businesses said they do not want to do the business of the elderly market, but subject to many factors, including less profitable is the main factor.
It is understood that supplies older operating profit margins, gross profit margin maintained at about 10% more, while the popular styles of clothing up to 50% or more, so few sales of the natural old clothes, some just decorative facade only. Some businesses want to buy mens jeans or sales agent, then the elderly-specific products, but it is difficult to find appropriate sources.
In addition, some gaps in business and marketing plan specific to the elderly mental, physical and other factors have restricted the older consumer market.
experts believe that older people are now spending more and more rapid changes in concept, they no longer have the “can feed themselves on the line” concept. Now one of the few older stores, the main emphasis on material goods, with the improved quality of life, more and more elderly people paying attention to entertainment and fitness, to explore more of the old entertainment products, promising.
this end, the person said that the older consumer is a business concern is liability. Businesses should actively develop the elderly consumer market, as more and more varieties of the elderly to meet the various needs of the elderly. At the same time, the proposed government policy support through other means, will be distributed to the elderly market, integration of resources, and a large way to pull the entire flow of life of older products and services development, sales and overall market into
