Health mattress (equipment) specifically cheat elderly
February 27, 2011
health mattress (equipment) specifically lie to the elderly
Tips Reading: medical equipment medical equipment agency Merchants Merchants health care equipment health care equipment Agents
health care equipment company staff on-site commissioning care beds, where the price of this bed from several hundred dollars to a couple of thousand dollars. The elderly health care products marketing company to sell more than ten thousand to thirty thousand yuan. Recently, many newspapers, the elderly suffered emotional marketing, spend money to buy health-care beds, health care products for continuous coverage. Many reflect the name of “Joy to Music” commitment to cure the health mattress, did not play after using propaganda effect. Product Structure: Simple very
health products marketing company, said in advocacy for health care mattress bed and spent a lot of research and development efforts, the staff member in the eyes of a very simple structure of these products, there is no mystery at all : Take in the Hangzhou market sell very fire of the health mattress, for example, the product can be divided into three parts: cushions, cushion shop germanium stone and switches. Pv hot by the leather cushions leather, leather, carbon fabric, woven, electric wire, sensors, and constant Eye Hospital thermostat, hard and water quality cotton fabric composed of multi-layer substrates, according to the various needs of health care products marketing company in the cushion covered with germanium stone, jade. Staff said that experiential marketing is used to make all health mattresses are the structure, but the cushion thickness, germanium stone, jade pattern, the shape is different. They can be based on customer needs, mat thickness, or the appearance of germanium polished stone and jade even more moist and shiny, even more upscale.
functional concept: are compiled
marketing company in the health care products to their classes to the elderly and the process of marketing, health mattresses germanium used stone, tourmaline with a variety of magical healing, in which the propaganda is more mysterious tourmaline was described as “a relatively large on the earth ore storage capacity, more than a dozen provinces in China have a lot of storage,” with supernatural energy.
The health care equipment company’s staff said with a smile, in fact, is the germanium stone tourmaline, both of slag from the elements with germanium germanium compressed into stone. Different names, simply because of marketing needs Food and Health . In the Northeast market, a better understanding about the concept of tourmaline, so when placing orders Northeast, sometimes embroidered on special request, “tourmaline mattress” message, and in the South, I believe the elderly more germanium stone therapy, in order to Mattress with germanium stone is called marketing.
health products marketing company in order to attract the elderly to experience every day in class, every week or ten days will be awarded to the elderly or a germanium stone stone, claims to have several effects, one can treat all diseases, but because of the artifacts are not usually sold only as a prize. Health care equipment company’s staff said that they also sell these stones, and germanium on the mattress pad, like stone, are pressed by the slag in price from a few cents to 0.4 per month, into a bag to sell marketing company. He pointed to a large germanium stone said that this stone had been a marketing company sold 150 yuan/stars, the old man in line to buy it back together with bubble tea drink.
health care equipment medical equipment net investment agency, see Why the elderly?
not earn the money for the elderly. Many elderly people have worked hard life, a little some savings, has been live frugally. Special in the supermarket eggs, rice, oil products lined up before, usually are elderly. Hu calls reflected an aunt, she retired in 1989, the monthly retirement pay only a few hundred dollars. Since 2001, a doctor must spend several thousand dollars a year, what do save any money. In order to buy a 30,008 worth of treatment, she almost took out all the savings.
If it is not so much the pain, if not the information relatively isolated, if they have a wealth of old age, if they get the children care enough … to be health care products marketer called “Mom and Dad”, the medical theory and the real inconsistent with the health classes, a few cents to get a few cents a small stone as a reward, and the like and means of marketing strategy, I am afraid will not be carrying out so successfully.
This caused a lot of marketing health care products without the knowledge of the reader past the anger.
Why
question?
a health mattress to the purchase price from several hundred dollars two or three thousand dollars, sold to the elderly at least on the yuan, of which the profit of up to several times the cost of even a few times. However, the high level of profit is not the main reason for our doubts. On thousands of name brand cosmetics, luxury brands on a million packages, hundreds of million of cars there are people in the consumer, their margins may be higher than the sales of health-care mattresses. People buy these high-priced goods, not only in order to obtain the value of their use, more important is to get a psychological satisfaction.
but we still have plenty of reason to question. In contact with a number of real cases and dozens of calls and letters, there are old people talk to us, their lives have never been richer, now suffering from various diseases can not cure, tortured by the disease every day, a similar experience marketing points exist for a long time close to home, in the “teacher” who kept as close as children, like lobbying, the elderly will cure all diseases, their hopes in these products, all of a sudden out of life savings down live frugally to buy these instruments, and when they found that these products are not available, request the return time,
“teacher” attitude of the previous world of difference between them; have children who complained to us, the marketing staff to get the old people’s trust so that they believe these products can cure, the father of the original cancer, deep treatment of depression in which rather than delay the timing of treatment until advanced cancer also believe that if we continue to sleep on mattresses on health can be cured, there are sons and daughters reflected marketers family conflicts caused by their parents on their feelings of alienation.
promise in the myriad marketing staff are committed, the innocent old people like children, to pay their meager savings, and placed tremendous hope, and end up with disappointment and pain. Can also help prevent such tragedies continue to occur down?
