Dabbling in PiaoAn nuggets civil market retail e-commerce
May 31, 2011
(China electronic commerce research center) – June 25, PiaoAn group research and development production mother-baby care packages formal access to relevant PiaoAn endorsement, this marks a civil market finally get into the gate.
& # 39; Mother-baby care packages are PiaoAn civil products by medical products to the first batch of products, also is the core products. Its success or not relates to the second half PiaoAn other civil product launch. & # 39; Henan PiaoAn high-tech joint stock limited company general manager CaiXin stressed.
foray into civil products retail market, sales channel natural cause for concern. And PiaoAn group planning sales channels become the focus of its new product promotion meeting.
innovation stores mode
imagine, in a shops, you can not only buy attained medical health standard PiaoAn sanitary napkin, women and children old man care products, can buy band-aid, iodine fell a swab, anti ichy ointment family such as emergency care products, also can buy all wash of living things and discharge makeup wet wipes, mask, oil absorption, and even such beauty products can buy olive oil, tea oil, etc health food and pet series products.
this is PiaoAn design of its civilian production product talking sales model & # 8211; Store, its name is PiaoAn hall, and all of its products are PiaoAn brand. To CaiXin descriptions, and this is a new model of health supplies museum.
if just for sales of the company products, this is the most established stores of traditional sales model.
if establish a monopoly platform, pooling various health element of life, and that is another brand & # 39; Gome & # 39; Or & # 39; Watson & # 39; .
but above all is not. PiaoAn to & # 39; Concept of health & # 39; Established a products monopoly platform, the product involves the various aspects of daily articles, but all are own brand, its species has far exceeded their enterprise original production areas, across multiple industries.
an medical WeiCai production enterprise turned into monopoly retail business fields, and surmounted the medicine, health care, wash change, beauty and papermaking industry. This diversity will be successful?
CaiXin don’t think this is diversified. According to him, PiaoAn group production introduced the care products is the core product PiaoAn hall, and other washing change, beauty, life paper, pet supplies, etc are OEM production, unified create handicrafts PiaoAn brand, not enterprise real sense of cross-industry production, how much more will these products are not from healthy concept.
CaiXin to its orientation is & # 39; First is the brand show, secondly on product display. & # 39;
sortie e-commerce
& # 39; PiaoAn hall will build 100,000 stores across the country. & # 39; CaiXin PiaoAn hall operations for confidence.
his confidence comes from his new mode of said says.
according to the introduction, PiaoAn CaiXin hall is the entity shop and online, the electronic commerce and logistics combination of mode. By using affiliate, database marketing. His database & # 8211; Members may start from PiaoAn in upstream market & # 8211; The hospital consumers development. For years, medical WeiCai PiaoAn do in industry has a the undisputed appeal. & # 39; The medicine is used for civil result of homeopathy, upstream consumers will bring downstream consumption customers. & # 39; CaiXin think.
PiaoAn hall established a call center, its members can phone purchase or buy on the net, door-to-door delivery, with the membership card, the entire credit card bills instead of cash. Its membership card for both customer file card and unionpay card.
PiaoAn hall in the model run
floating
